Castore roars louder in rugby with Leicester Tigers becoming latest team partnership

UK premium sportswear retail brand Castore is on the rugby kit partnership trail again, tying up another long-term partnership, this time with English team Leicester Tigers.

The signing will bring Castore’s association with Gallagher Premiership teams to five, now supplying its performance sportswear to half of the league’s teams, joining Saracens, Bath, Harlequins and Exeter Chiefs.

Launching in August ahead of the new season, Castore will provide the Tigers’ teams with playing kit, training wear, and athleisure for the men’s, women’s, wheelchair and academy squads.

As part of this strategic partnership, Castore will oversee kit manufacturing as well as the club’s physical and online retail operations, “enhancing fan access to Leicester Tigers merchandise”. Supporters will also be able to purchase the new range at Castore’s Leicester Highcross store.

This agreement represents Castore’s continued investment in elite rugby and is in addition to Castore’s new partnership with England Rugby, signed in April ahead of the Women’s Rugby World Cup this summer. It will see the Red Roses sporting Castore-branded kit for the first time and “setting the momentum for next season”. 

Tom Beahon, co-founder of Castore, added that the Tigers partnership “marks another step in our mission to support world-class teams with world-class apparel. This represents our full dedication to investing in rugby in this country, both at the elite club level with Tigers and others, and at national level, with England Rugby also sporting the Castore wings.”

Leicester Tigers chief executive Andrea Pinchen also said: “Castore’s expertise in curating retail experiences was a major reason for choosing them as our technical partner and to have them managing our retail arm for the club moving forward. Additionally, with a flagship store in the Highcross centre, we are delighted that Leicester Tigers merchandise will once again be available in the centre of our great city.”