Zara McDermott’s Rise brand goes in-store at New look after success online

Rise, TV personality Zara McDermott’s fashion line, has returned with a new collection of athleisure and summer styles, partnering again with high street fashion retailer New Look both in-store and online.

The range is grounded in the brand’s best-selling athleisure staples, multi-use leggings and tops “made for busy, on the go lifestyles”.

“Infused with a fun, feminine energy”, the latest drop features a colour palette dominated by “colour-of-the season” butter yellow, alongside sage green and pops of baby pink, “bringing a fresh perspective to the brand’s signature style”.

Stripes are also central to the collection, introduced through a boxy oversized shirt and short co-ords, complete with matching scrunchies.

The collection is now available in-store in sizes 8-22 and online in sizes 8-18, with prices ranging £22-£45.

Love Island contestant and influencer McDermott said: “This our third drop and it’s our most vibrant yet. Our super soft scuba fabric is back in new styles. We’ve added new cuts in our activewear to elevate the pieces, and we’ve also created some gorgeous striped shirt and [short] sets, [perfect as] airport outfits and [for] lounging.”

Produced in collaboration with Luminoso Brands, its managing director Gavin Foster added: “Both New Look and Zara have been amazing in their support in growing this partnership and we are all looking forward to further growth together.”

The line was initially launched in 384 Tesco F&F Clothing locations across the UK in April 2024.