Pharrell Williams and Nigo’s Icecream brand enters women’s streetwear

Icecream introduces its first-ever women’s collection for fall-winter 2025, fronted by Spanish rapper BB Trickz. Known for its bold graphics and skate-culture DNA, the streetwear label reimagines its early 2000s classics through a feminine lens.

Founded in 2004 as an offshoot of Billionaire Boys Club, Icecream quickly gained recognition for its vivid graphics, skateboarding influences and hip-hop roots. This women’s launch marks a natural evolution of the brand, preserving its playful identity while offering a fresh take tailored to a female audience.

The campaign was shot by Los Angeles-based photographer Lauren Leekley and directed by Ross Westland, the artistic director for both Icecream and Billionaire Boys Club in Europe. Set in a luxurious residential backdrop, the visuals juxtapose Americana-style elegance with Icecream’s signature skate-inspired silhouettes—featuring bold colors, camo prints and easygoing tailoring.

BB Trickz, who rose to fame with her viral track “Super,” brings a mix of edge and glamour to the campaign, reinforcing the brand’s appeal to a new generation of fashion-forward creatives.

True to its roots, Icecream’s 46-piece women’s capsule draws inspiration from the brand’s visual archives. Highlights include graphic-print jersey sets, houndstooth cardigans, embroidered caps, denim shorts, and logo-stamped boxer shorts and bras—all reinterpreted with contemporary detailing and proportions.

Pricing reflects Icecream’s premium streetwear positioning, with tops starting at €55, jackets priced between €240 and €355, jeans at €185, and accessories such as caps and boxer shorts at €61.