Wax london launches first-ever selvedge denim

For AW25, Wax London is embracing denim, introducing a curated capsule collection “designed for true denim enthusiasts”. Therefore this isn’t just any denim, highlighted by the debut of the brand’s very first selvedge denim.
 

“We’ve always wanted denim to be part of our Wax wardrobe, therefore every season we have tried to build our range with new fits and washes,” noted Jess Pooley, Menswear Design lead.

He added: “With AW25, we wanted to evolve our denim offering with selvedge for the first time, alongside new fits and washes that allow our community to express their individuality. Additionally, our denim designer has put a lot of effort into the finer details, from labels to selecting the perfect rivet colour, while continuously refining our styles with an eye toward AW26.”

So the AW25 denim capsule introduces two new fits designed for everyday wear, eight washes ranging from classic indigo to modern fades, and 100% cotton construction, “ensuring durability and comfort”.

“Built to be worn, lived in, and loved for years”, the denim capsule collection’s prices range £120-£155, available online at Wax London and in its Berwick Street, Covent Garden and Spitalfields stores.