Goddiva enters footwear category – FashionNetwork

Women’s fashion brand Goddiva, which specialises in evening, party and wedding wear, has launched its first footwear collection, “marking an exciting new chapter for the brand”. 

It’s an entirely new product category for the label but one that’s “designed to complement and expand the modern woman’s wardrobe”, Goddiva said.

The Goddiva Shoes Collection offers a versatile range of designs in key colours including black, silver, gold, nude, burgundy red, and brown, “carefully created to pair seamlessly with the brand’s iconic dresses”.

Director Narmina Melkiova said: “Launching shoes allows us to offer the finishing touch to our customers’ occasion looks, and we can’t wait to share the collection with them.”

She explained that the collection features a variety of models with different heel heights and silhouettes, from courts to strappy sandals and stilettos.

The shoes are available in sizes UK3-8, price points range £45-£65, available at Goddiva.co.uk.

The brand is best known of rits occasionwear pieces and late last year partnered with Zyler, the AI-powered virtual try-on technology provider, to launch an AI-driven digital dressing room.