Kim Cattrall fronts high-profile Designers at Debenhams comeback campaign

Debenhams is making sure its Designers at Debenhams revival is an unmissable event with the Ashish link-up having just been unveiled and a new campaign being previewed starring Kim Cattrall.

Originally launched in 1993, Designers at Debenhams was the first collaboration programme of its kind and brought top-tier designer names into everyday wardrobes.

For its comeback, the online department store said Cattrall is an “incomparable screen icon, sartorial powerhouse, and a woman whose personal style has made unapologetic glamour her signature. Kim sets the tone for a bold new chapter in the brand’s story”.

As mentioned, the ‘Designers at…’ series relaunches with Ashish, continuing the tradition of the retailer’s collabs with some of the most prominent UK-based or UK-linked designer labels.

The collection launches on October 9 with prices starting at £59.

For AW25, Ashish’s signature maximalism transforms a line-up of technicolour oversized coats in saturated rainbow faux furs, high-octane sequin slip dresses that fuse 90s minimalism with high- shine drama, and psychedelic printed jersey dresses that blur retro nostalgia with contemporary street style.

Cattrall said of her place in this revival: “I’ve always been drawn to clothes that have presence. Wardrobe items that make you feel like the most confident version of yourself. This collection is unapologetic, it’s joyful, and it’s made for women who want to be seen.”