Ben Sherman is heading for 2026 Winter Olympics with Team GB

Summer or winter, Ben Sherman is continuing its longstanding relationship with Team GB and the Olympics.

The Marquee Brands-owned business follows on from being the Official Supplier of Team GB for last year’s Paris Olympic Games, with the next phase seeing the British heritage fashion brand return as the Official Ceremonial Wear Supplier for the team at the Olympic Winter Games in Milano Cortina 2026.

It will be the brand’s fourth consecutive Olympic Games, and marking the upcoming event, Ben Sherman has partnered with Team GB alum and five-time Olympic medalist Tom Daley on specially-designed hand-knit accessories for Team GB’s Ceremonial Flagbearers.

The line “reimagines British tailoring for the alpine stage, blending heritage design with contemporary silhouettes”.

Inspired by the Dolomite mountain range and Team GB’s own graphic motifs, the looks reflect “warmth, texture and movement” through heritage checks, Fair Isle knitwear and modern oversized outerwear.

Complete with separate Opening Ceremony and Closing Ceremony looks, we’re told each piece “balances form and function, celebrating the spirit of Team GB and Ben Sherman’s modern British aesthetic”.

Inspired by the looks, the brand will also launch an accompanying retail collection on 8 December, available at both Team GB and Ben Sherman websites and at select UK retailers.