Mou opens its first Paris pop-up at Le Bon Marché

Mou makes a notable debut in Paris with the opening of its first pop-up at Le Bon Marché. Open until January 7, 2026 in the department store’s sneaker section, the brand invites visitors to explore its world, blending comfort, natural materials, and pared-back design.

Founded in London in 2002 by Shelley Tichborne, Mou has established itself as a leader in winter footwear thanks to its authentic, sustainable approach. Distribution, managed by Artcrafts International, now spans Europe, the UK, the US, and Russia. The brand is available in around 70 boutiques in France and more than 800 across Europe. Its website, which offers the widest selection of styles, accounts for over 20% of its turnover.

The Le Bon Marché pop-up marks an important milestone in Mou’s development. More than a retail space, the venue has been conceived as an experience where elegance and comfort converge. Refined minimalism, soft colours, sleek, understated forms: each element reflects the brand’s DNA and showcases its iconic styles.

With this pop-up, Mou continues to pursue its ambition: to bring its craftsmanship closer to the public, in a warm, contemporary setting. A winter interlude to explore through the start of next year.