Spanish brand Desigual launches limited-edition Studio line, inspired by Barcelona

Barcelona-based fashion brand Desigual is expanding its portfolio with a new premium line. On September 10, the company will unveil Studio, a limited-edition collection, with a dedicated runway show in its home city.

“With Studio, we want to showcase Desigual at its most extreme, in its purest expression. This first Studio FW25 (Fall/Winter 2025) collection draws inspiration from Barcelona—creative, ambitious and deeply rooted in our DNA. Studio allows us to reaffirm the brand’s distinctive identity and to celebrate design in its highest form,” said the brand’s product director, Fernanda Blasco.

The new premium line reinterprets Desigual’s signature codes, delivering a fresh aesthetic that reflects the brand’s creative evolution. The collection features expressive and colorful pieces with a bold, feminine style, crafted from high-quality materials.

The launch supports Desigual’s ongoing transformation strategy, which aims to refresh and rejuvenate its image. Recent initiatives include a capsule collection with New York designer Tyler McGillivary and the appointment of Spanish actress Ester Expósito as the brand’s new ambassador to attract a younger audience.

Thomas Meyer founded the Barcelona-based company in 1984. Today, Desigual operates more than 280 standalone stores and is present in 107 markets worldwide through 10 sales channels. In fiscal year 2024, the company generated revenue of €332 million, driven primarily by growth in international sales and the strong performance of its online channel.