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K-Way launches new pet collection


By

Adnkronos

Translated by

Nicola Mira

Published



October 8, 2025

K-Way’s iconic windbreakers, born as practical rain-proof garments, have become a timeless symbol of style and functionality. In 1965, under the Parisian rain, a simple, brilliant idea took shape: A waterproof jacket that is lightweight and easily carried. Since then, the K-Way windbreaker has become a generational must-have, evolving into a fully fledged, comprehensive collection called Le Vrai, a byword for stylish high-level performance for the last 60 years. Today, K-Way’s Le Vrai world has further expanded, catering not just to the whole family but also to pets.

K-Way Pet
K-Way Pet

The Le Vrai 4.0 jacket is once again centre-stage with its timeless, streamlined design and multi-generational appeal. K-Way has re-imagined its signature garment in a pet-friendly version, a natural extension of the K-Way spirit: Practicality, lightness and style for the whole family.

K-Way’s new pet collection includes raincoats, carriers, padded blankets, leashes and collars decorated with the brand’s signature three-colour strip. The items are made with the same high-performance nylon used for the adult and children’s garments, ensuring quality, strength and a coordinated aesthetic. A complete outdoor range designed to enable K-Way aficionados to share their adventures – in the park and on the mountains, in every season – with those most dear to them. Their pets too.

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