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John Lewis launches collection using repurposed wool

Published
October 8, 2025
John Lewis has launched a circular unisex knitwear collection with its Closed Loop Initiative creating pieces made from reclaimed and repurposed wool.

The collection features recycled wool clothing donated through John Lewis’s FashionCycle programme, as well as other UK take-back schemes, converted into new garments using only UK manufacturers.
The colourful 19-piece collection features five unique jumper designs as well as a striped rib beanie in three colourways and a knitted scarf, all created from 100% recycled wool.
Working with British wool recycler iinouiio, the Closed Loop Initiative “pushes boundaries in terms of design and craftsmanship, featuring statement colours without re-dyeing wool”. The pieces are also knitted seamlessly on specialist circular machines, “reducing production waste, and designed for further recyclability at end-of-life, minimising the environmental impact of each product”.
Prices for the collection start from £49 for a Beanie to £199 for our Fairisle Crew Jumper, with each piece individually numbered by hand.
John Lewis Knitwear buyer Megan Lovesey said: “We believe [this] is a first among major UK high street retailers, combining expert craftsmanship with customer donations to create a collection that continues our circular journey.
“I know our customers will love the collection not only for the environmental impact but also for the carefully considered and playful design of each piece. This collection is not only kind to our planet but one that champions great British manufacture and craft, which we aim to continue supporting in the future.”
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