Lands’ End takes ‘bold new’ style direction for Europe with Harris Tweed collab

Lands’ End is taking a “bold new direction” in Europe, “reshaping its brand for today’s customer”. How so? The US heritage label has collaborated with Scottish heritage label Harris Tweed to unveil ‘Modern Heritage’, a 16-piece capsule collection that introduces a bespoke tweed designed exclusively for Lands’ End.

Having just launched in the UK, France and Germany, it’s a collection that’s both “on trend and enduring” for today’s customer, “while remaining true to its founding spirit: apparel with permanence, built on timeless quality”. 

It’s also one that “places authenticity, craftsmanship, style and cultural relevance firmly at the forefront… blending sartorial influences with modern design” that results in garments “designed to be worn, loved, and kept”.

Designed exclusively for Lands’ End and inspired by the colours of the British countryside “with tones that mirror water, fields and open skies”, the collection features a tweed jacket and skirt for women, alongside a blazer, waistcoat, shacket, and tweed-trimmed jumpers for men, and a range of accessories, including hats, gloves, tote bags and slippers. Prices are £25-£300.

Each piece has been made with a bespoke ‘Oakham Tweed’ fabric, which has been dyed, spun and woven entirely by hand in Scotland’s Outer Hebrides. Each metre of the material has been produced by islanders in their homes as is always the case with Harris Tweed.

Calling the launch a “step forward reshaping Lands’ End for today’s customer”, Andrew McLean, CEO of Lands’ End, said: “This journey with Harris Tweed is a proud moment for us in Europe, bringing together authenticity, craftsmanship and style. It represents timeless quality in a way that feels both modern and deeply rooted in heritage.”

“Harris Tweed remains one of the few fabrics in the world still dyed, spun, and woven entirely by hand. Each meter is crafted by islanders in their homes, preserving skills passed down through generations. This dedication to detail mirrors the enduring values of Lands’ End: garments built to last, made with purpose and care.”