Lands’ End links with Lulu Guinness for collab series opening with sleepwear

In a celebration of ‘Style for Every Occasion’, big names in the affordable fashion sector, Lands’ End and Lulu Guinness, have collaborated to create a collection that brings together “quality, comfort and playful design in equal measure”. 

A collection “that captures the joy of dressing, designed to feel as good as it looks” is their first capsule in a series of limited releases debuting this month, with further releases to follow in spring. 

Combing Lulu Lemon’s “playful, feminine sensibility and Lands’ End’s  “signature quality and ease” the result is a collection “full of character and warmth, designed to lift the spirits and bring a sense of joy to the season”.

The first collection spans sleepwear, knitwear and accessories comprising signature touches from Lulu’s embroidered lips, heart motifs and textures, “realised in rich seasonal tones that embody the season”.

Andrew Houghton, head of Europe of Lands’ End, said: “Lulu’s wit and creativity meet our heritage of comfort, quality and style, and the combination feels fresh, fun and ageless. Together we have created a joyful collection that is full of character, lifts the spirits and feels perfect for the gifting season.”

The Lands’ End x Lulu Guinness collection will be exclusively available at landsend.co.uk.