Von Dutch and Jake Paul launch capsule collection

Von Dutch’s collaborative platform, Von Dutch Loves, has partnered with Jake Paul’s bodycare brand, W, to release a limited-edition capsule collection. 

Launching through pre-sale on Monday, the “Von Dutch Loves x W” capsule includes four hats and four apparel pieces that blend the classic West Coast attitude of Von Dutch with Paul’s disruptive athletic style. 

“Von Dutch always stood for being unapologetically yourself and that’s exactly what W is about,” said Paul. “This collab celebrates winning energy and personal expression. It’s fashion with purpose and gives you confidence to back yourself and bring that positivity to everything you do.”

Designed by Lindsey Falack, the creative lead behind Von Dutch Loves, the collection is anchored in heritage materials and modern edge — brown suede hats reminiscent of vintage textures, a minimal varsity jacket, and a black pin-striped muscle tee that nods to boxing culture and streetwear.

“I designed the Jake Paul x Von Dutch Loves collection to bring Jake’s edge into Von Dutch’s world without losing either identity,” explained Falack.

“Jake’s boldness and Von Dutch’s history of pushing boundaries naturally fit together. This collection reflects that intersection; heritage and hype, stripped down to the essentials.” 

The limited collection arrives just weeks before Paul’s highly anticipated December 19 fight in Miami against two-time heavyweight world champion Anthony Joshua.