ASOS adds to premium menswear line-up

ASOS’s goal to elevate its menswear offer with more premium labels continues apace. Now you can add four more brands to its “growing roster of globally-recognised and design-led brands”. 

This now includes Madrid-based streetwear label Pompeii, US denim major True Religion, Scandi brand Double A by Wood Wood, and streetwear brand No Problemo “each bringing a distinct aesthetic to the ASOS menswear mix”. 

“Together, these brands represent ASOS’s commitment to offering customers access to quality craftsmanship, directional design, and cultural relevance… the expanded line-up highlights the breadth and depth of ASOS’s menswear range” it said.  

Shazmeen Malik, Brands director at ASOS said: “Our recent brand launches mark a shift in how we show up for Menswear, delivering standout style, cultural connection, and more of what our customer wants. With a carefully curated premium streetwear offering, [this] is the place for fashion-forward customers to find bold, relevant, and quality pieces that truly stand out.”

In October, the digital retail giant launched ASOS Collective to not only “sharpen” the fashion retailer’s menswear proposition but “signal a confident pivot: ASOS aiming higher in quality, longevity and design refinement”. 

New collections include “next-level essentials… building on wardrobe pillars rather than chasing trends – a move that echoes the retailer’s broader strategy to elevate its in-house labels”.