Bloomingdale’s launches new retail experience inspired by ‘Wuthering Heights’

Bloomingdale’s launched on Thursday the latest edition if its 59th Street Carousel retail experience, as part of a partnership with Warner Bros. Discovery celebrating the feature film “Wuthering Heights”. 

At the heart of the experience is a 35-piece exclusive Aqua x Wuthering Heights collection, translating the film’s dramatic aesthetic into fashion. Inspired by film protagonist Cathy’s wardrobe, the limited-edition assortment spans women’s dresses, sleepwear, and jewelry, featuring flowing silhouettes, puff-sleeve pajamas trimmed with eyelet and ribbon, and dramatic cuts.

Running through February 22, the fashion edit is complemented by a curated mix of beauty, lingerie, and lifestyle products, including lace lingerie from Hanky Panky, silk pillowcases and sleep masks from Slip, candles from Lollia, floral teas from Art of Tea, Maude body oils and massage candles, TokyoMilk fragrances, Kim Seybert coasters, and Dear Annabelle stationery.

“We’re thrilled to partner with Warner Bros. to bring the romance and drama of ‘Wuthering Heights’ to life through an immersive shopping experience within our carousel. Featuring a wide range of categories and anchored by the exclusive Aqua collaboration, we’re confident the assortment will resonate with our customers and inspire memorable Valentine‘s Day gifting and beyond,” said Denise Magid, chief merchant of Bloomingdale’s.

The partnership extends beyond New York with pop-up installations rolling out in Bloomingdale’s locations in SoHo, Aventura, Century City, Sherman Oaks, and Roosevelt Field from January 15 to 22, alongside dramatic window displays and multi-sensory design elements developed with Warner Bros. Discovery Global Consumer Products.

The activation culminates on February 7 with a multi-city Galentine’s Day celebration at the 59th Street and Century City store.